Beautiful, natural color. Active Ingredients: Color-Blend Formula: Water; Ethoxydiglycol; Propylene Glycol; Isopropyl Alcohol; Soytrimonium Chloride; Oleic Acid; Ammonium Hydroxide; Oleth-5; Trisodium Ethylenediamine Disuccinate; Oleth-2; Fragrance; C11-15 Pareth-9; Cocamidopropyl Betaine; C12-15 Pareth-3; Erythorbic Acid; Citric Acid; Resorcinol; P-Phenylenediamine; Sodium Sulfite; Phenyl Methyl Pyrazolone; EDTA; M-Aminophenol; 1-Naphthol; Color-Blend Activator: Water; Hydrogen Peroxide; Acrylates Copolymer; Steareth-21; Oleth-2; Oleth-5; PEG-50 Hydrogenated Palmamide; Acrylates/Steareth-20 Methacrylate Copolymer; Oleyl Alcohol; Etidronic Acid; Disodium EDTA ; Simethicone; Colorsealâ¢ Conditioning Gloss: Water; Amodimethicone; Stearyl Alcohol; Cetyl Alcohol; Stearamidopropyl Dimethylamine; Glutamic Acid; Dicetyldimonium Chloride; Fragrance; Benzyl Alcohol; Panthenyl Ethyl Ether; EDTA; Panthenol; Trimethylsiloxysilicate; Carthamus Tinctorius (Safflower) Seed Oil; Cocos Nucifera (Coconut) Oil; Hydrolyzed Sweet Almond Protein; Methychloroisothiazolinone; Methylisothiazolinone Uses: Salon experts know it takes a perfect blend of tones to create amazingly natural color results. Nice 'n Easy creates beautifully blended, natural-looking shades for you, just like the experts - in one easy step!. Q. How do I know if Nice 'n Easy is right for me?. A. Nice 'n Easy gives you ultimate natural-looking color with highlights and shine in just one easy step. Browns are brilliant, blondes are illuminating, and reds are radiant. . Q. How does it work?. A. Only Nice 'n Easy has our exclusive Color-blend technology. In one easy step, each shade gives you an expert blend of 3 tones that work together to create natural-looking color with shining dimension. . Q. Will it cover my grays?. A. Yes! Nice 'n Easy promises 100% gray coverage, even on the most resistant grays. . Q. How long will it last?. A. Nice 'n Easy lasts for up to 6 weeks. And for your illuminating blonde shade, you'll find 6 weekly treatments of our exclusive ColorSealâ¢ Conditioning Gloss to seal in healthy-looking color and add intense shine. Find Your Shade. For truly natural-looking results, choose a shade that is within 1-2 shades of your current color. On Salt/Pepper Gray: Gray hair will appear lighter than non-gray for a highlighted effect. On White/Gray: You will get a medium ash blonde result. On Natural Red: You will get a lighter red result. Learn About Tone: Warm shades such as Golden, Caramel, Spice and Bronze add golden tones. Consider Auburn and Red shades to add warm reddish tones. Neutral shades provide soft beige tones and neutral highlights. These shades are ideal for gray coverage. Look for neutral shades with Champagne and Neutral tones. Cool shades reduce red and gold tones and add cool highlights. Look for cool shades with Ash tones. . *vs. untreated hair.