L'Oreal Paris Excellence Creme Triple Protection Hair Color--nothing protects better, nothing covers gray better, time after time (compared to each leading competitor's top selling brand). Before: Protective pre-color serum treats fragile areas of the hair, particularly dry ends. To be used before you color. Your hair is protected and prepared to be colored evenly. During: Excellence's extra-protective color creme gives your hair rich, radiant, even color that covers resistant grays perfectly. Non-drip creme wraps every strand. After: Multi-dose after-color conditioner deep-treats your hair after and in-between coloring. It protects your hair until the next coloring. Result: 100% perfect gray coverage. Rich, deep, perfectly even color. Even fragile hair is perfectly protected for weeks.